Aida Caballero Design

Passionate Graphic Designer crafting unforgettable brand experiences that resonate through strategic design.

Based in Switzerland

Consultant @ Bosch

Selected Work

Project 1

Project 3

Project 2

Project 4

What I do

Branding

Marketing Design

Photo / Video / Motion

User experience (UX)

Consultation Services for Local Businessesng.

Are you a small business owner in Solothurn or the surrounding area looking to enhance your brand and marketing strategies? I offer personalized consultations to help you achieve your business goals.

Services Offered:

Branding and Corporate Identity: Develop a cohesive and compelling brand image.
Digital and Print Media Design: Create stunning visuals for your online presence and print materials.
Social Media Management: Engage your audience with strategic content creation and campaign management.
Photography and Video Production: Capture high-quality visuals that align with your brand.
Marketing Strategy: Design comprehensive marketing plans tailored to your business needs.

Feel free to contact me to schedule a consultation and discover how we can work together to elevate your business.

Testimonials

I work with reputable clients like Bradley Cheddar and Redefine Media, who have expressed their satisfaction with my services and their intention to continue our collaboration.

Bosch Packaging Department

“Aida’s contribution to our sustainable packaging project has been outstanding. Her attention to detail, creative vision, and ability to seamlessly integrate marketing and design have made a significant impact on our initiatives. Aida is a true professional who consistently exceeds expectations. We are happy to have her as part of our team and look forward to future projects together.”
— Eleonore Von Arx, Global Head of Packaging and Product Marking, Bosch

Redefine Media

“Aida’s expertise in media and digital asset creation has helped enhance our client’s online assets. Aida’s ability to understand our needs and deliver results on time is impressive. We highly recommend her services to any business looking to enhance their brand.”
— Daniel Bonilla, Founder, Redefine Media

Bradley Cheddar S.L.

“Aida has been an invaluable asset to our team. Her design expertise and strategic approach have significantly improved our client’s efforts in their transition to sustainable packaging. Her dedication, creativity, and professionalism are unparalleled, and we look forward to continuing our collaboration with her.”

— Julio Gutierrez, CEO, Bradley Cheddar S.L.

Bosch AG

“Aida quickly and successfully familiarized herself with our demanding work environment. She has shown remarkable commitment and initiative in her rol. Her ability to adapt quickly to changing circumstances and deliver outstanding performance under pressure is impressive. Aida’s creative ideas and proactive approach have been valuable assets to the company.”
— Patricia Bouffandeau. Bosch Brand Owner

About me

Multi-disciplinary Graphic Designer and Marketing Specialist with over 8 years of experience in branding, digital media, and strategic marketing.

Most of my work comes from my role as Head Designer for Fundación Complutense, the non-profit at a prominent Spanish university, Universidad Complutense de Madrid, where I spearheaded a comprehensive rebranding initiative. This involved not only reshaping the visual identity but also crafting a plethora of online and offline assets.

Most of my work stems from my role as Head Designer for Fundación Complutense, the non-profit organization of Universidad Complutense de Madrid, a prominent Spanish university. Here, I spearheaded a comprehensive rebranding initiative, reshaping the visual identity and crafting numerous online and offline assets.

Currently, as a freelancer, I primarily serve as an External Consultant for Bosch through Bradley Cheddar. In this role, I lead design and marketing initiatives for their packaging department, focusing on the transition to sustainable packaging and implementing a new upselling strategy. I ensure brand consistency and bridge gaps between marketing and design while also managing various project functions.

Previously, as a Multimedia Designer at Bosch, I captured product stories through compelling visuals, including photographs, videos, and diverse designs for both online and offline platforms. I also managed sets, orchestrating recordings and live streams.

In addition to my professional roles, I engage in personal projects and freelancing, leveraging four years of foundational marketing experience to gain a comprehensive perspective on achieving brand success.

With a Master’s in Design and a Bachelor’s in Marketing, I bring a strategic edge to my creative skill set. My design philosophy blends art with strategy, harmonizing aesthetics with functionality, intuition with analysis, and trends with experience. This approach allows me to craft impactful brand identities that achieve strategic goals.

My goal is to establish myself long-term in Switzerland, integrate into the community, and grow my business sustainably. I am committed to learning German, improving my French and providing valuable services that contribute to the local economy.

Let’s Connect!

Do you want to dive into a creative project, chat design or just want to say hello? I’m all ears! Feel free to reach out: